Field Marketing and Field Sales Agencies in Mumbai: Driving Business Growth Where Fulcrum differs from our competitors is in our people – we look to understand your brand personality so that we can then select the best staff from our nationwide database to best represent your product. We work closely with our field supervisors to ensure that all our demonstrations teams are trained in the most appropriate selling techniques and that they are familiar with in-store standards and latest health & safety regulations. In an increasingly competitive retail space, Demonstration Activities and in-store product sampling offer brands a unique opportunity to cut through the noise and engage with customers in a fun and engaging way that creates brand awareness, builds loyalty and drives sales.